While lots of Chinese manufacturers are facing new forms of trade protectionism in the post-quota era, KINGSAFE Group headquartered in Shanghai and a manufacture of interlinings for the apparel industry and nonwovens for the health and tech-textile industry, has rapidly expanded its foreign trade. According to the company its products are exported to over 20 countries. .

In 2005 they experienced a 216% increase in exports which continued to surge well into 2006. During the first quarter of 2006, KINGSAFE received a US$ 2.5 million order for nearly 5 million meters from Korea, bringing the estimated value for 2006 amounting to US$8 million.

What's behind KINGSAFE 's success in its foreign trade business? One key is a human resources management solution. This focuses on the development of sustainable training programmes and a combined discipline of encouragement and punishment which enable the company to benefit from and draw on its staff’s intelligence. Recently, KINGSAFE forms partnership with Shanghai Influence Enterprise Management Consulting Co., Ltd. to launch a financing program which will offer a especial fund amounted 10%-15% of the employees’ total salary for the  purpose of training and consultation.

Last year, the company invested almost 1.5 million yuan in human development and enterprise management consultation. Why did the company devote so much energy and fund to the human resource. It is because KINGSAFE understood the philosophy of the relationship between enterprise development and enterprise impetus including talent breeding and innovation. The company sees the importance of continuously improving its innovation ability and developing its unique products. A way to achieve such objective should involve attracting a bunch of elites and hard working individuals. Over the past couple of years, KINGSAFE paid great attention to human training and providing lots of overseas study opportunities. The company has regarded “training is the best welfare” as its own culture.

Yan Huarong, president of KINGSAFE once said: “If you do not spend money, you will save less than you think, but you will get more if you invest it in stuff education.” Over the past several years, the company has spent much on investing and gained much more money than the money it spent on. By the end of last year, the company has successfully developed 45 new products of provincial level, 4 programes of provincial level, 3 state-level new products and 5 state-level new programes.

Innovation and human resources are key factors in strengthening productivity and creation. Recently, the company invested a total of more than 200 million yuan, introducing the main production equipment including German calendering bonded nonwoven lines, Monforts setting machines, Karl Mayer warp knitting machines, double point coating machines and so on. Besides, the company launches 5-8 new products of provincial level every year. Particularly in last year, KINGSAFE added 1 million yuan to upgrade its Technology Center to Technology Institute. The sales income of its own innovative products accounts for over 60% of the total sales incomes. The products are mainly exported to over 20 countries.

A Brief Introduction of KINGSAFE
 Here is the Hangzhou-Jiaxing-Huzhou Plain long enjoying a good reputation of “Homeland of fish and rice, and home of silk”. It is a nationwide key traffic hub, the hinterland of the Yangtze River Delta and a green waterside land south of the Yangtze River, where large numbers of businessmen and celebrities through ages are living. The head office of KINGSAFE Group was just located here—Huzhou, a place of strategic importance in northern Zhejiang on the shores of the Taihu Lake. In order to get more business opportunities, the company has now moved its headquarters to Shanghai.

In 1987, KINGSAFE Group was born in this piece of abundant land full of vitality. Having exerted itself to make the group prosperous over the past 20 years, the group has developed from scratch and from small to big one. The group has achieved RMB hundreds of millions in its assets, up to an annual growth rate of 30%. Its fusible interlining for garments has ranked first in terms of production and sales among its counterparts in the country for ten consecutive years and non-woven fabric remained first in terms of sales for five consecutive years. Therefore, it takes the lead at a stretch in China’s high-tech textile industry.

The company has been successively appraised as one of the Top Double-Hundred Enterprises in the nationwide garment industry, a nationwide unit keeping its promises and standing by its contracts, one of the “five one-batch” key backbone enterprises in Zhejiang Province. In addition, it is a provincial-level civilized unit, a provincial-level demonstrative sincerity enterprise, brand name and famous trademark in Zhejiang Province, a provincial-level backbone enterprise with 100 competitive products and a provincial-level “Three-Excellent” enterprise. The company has been consecutively rated an enterprise of AAA in credit standing and responsibility over the past 10 years. It has been designated by the PLA and the State Ministry of Public Security as an enterprise in producing interlining for military and police uniforms.

The company has been awarded the ISO9001 and introduced image identification system for CIS enterprises. As one of the technological centers of the top 100 key enterprises in Zhejiang Province, its top-quality fusible interlining developed by the company has been repeatedly listed as the State Torch Program projects and State-level new products, with its serial products winning the State patents. The products of KINGSAFE have stridden toward high-tech, functional, health-care and green environment-friendly orientation.